{"id":3195,"date":"2016-04-11T10:37:42","date_gmt":"2016-04-11T08:37:42","guid":{"rendered":"https:\/\/giannidavico.it\/staging\/brainfood\/?p=3195"},"modified":"2016-04-11T10:37:51","modified_gmt":"2016-04-11T08:37:51","slug":"on-pricing","status":"publish","type":"post","link":"https:\/\/giannidavico.it\/brainfood\/2016\/04\/11\/on-pricing\/","title":{"rendered":"On pricing"},"content":{"rendered":"<p><a href=\"https:\/\/giannidavico.it\/brainfood\/files\/2016\/04\/MUG.jpg\" rel=\"attachment wp-att-3196\"><img loading=\"lazy\" src=\"https:\/\/giannidavico.it\/brainfood\/files\/2016\/04\/MUG-200x300.jpg\" alt=\"MUG\" width=\"200\" height=\"300\" class=\"alignright size-medium wp-image-3196\" srcset=\"https:\/\/giannidavico.it\/brainfood\/files\/2016\/04\/MUG-200x300.jpg 200w, https:\/\/giannidavico.it\/brainfood\/files\/2016\/04\/MUG.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Sto riflettendo tanto sul concetto di prezzo e sulla sua applicazione pratica, ultimamente.<\/p>\n<p>&#8220;Fare il prezzo&#8221; di un bene o di un servizio \u00e8 arte e scienza allo stesso tempo, richiede tanta pratica, conoscenza del mercato, intuizione, empatia eccetera. Si presta quindi ad errori clamorosi, e non si potr\u00e0 mai veramente dire di padroneggiare l&#8217;argomento.<\/p>\n<p>Quanto a me, ci sono tante, troppe cose che non so e che cerco di imparare. Condivider\u00f2 qui, man mano, alcuni pensieri e spunti. Inizio oggi da una citazione che mi ha colpito. \u00c8 tratta da <a href=\"http:\/\/www.amazon.it\/My-Usual-Game-David-Owen-ebook\/dp\/B0061C1MSU\/ref=sr_1_2?ie=UTF8&#038;qid=1460363330&#038;sr=8-2&#038;tag=giandavi-21\" target=\"_blank\">uno splendido libro<\/a> che parla di tutt&#8217;altro, ma fa al caso.<\/p>\n<blockquote><p>Solheim [<a href=\"https:\/\/en.wikipedia.org\/wiki\/Karsten_Solheim\" target=\"_blank\">il fondatore di Ping<\/a>] continued to work as a shoemaker for several years. There were two other shoe shops within a block of his. One day, he noticed in the window of one of them a sign advertising new heels for women&#8217;s shoes at fifteen cents a pair, a price that was lower than his. He put an identical sign in his own window. His next customer asked, \u201cWhy did you cut your price? Aren&#8217;t your heels as good as they used to be?\u201d An hour later, another customer asked the same thing. Solheim took down his sign, raised his price to thirty cents, and put a piece of prime leather on his counter. When a customer asked why he charged more than the man down the street, ha said, &#8220;The cost of our labor is the same, so the difference must be in the quality of the material&#8221;, and he let the customer feel the piece of leather on the counter. Within a year, both of his competitors were out of business, and Solheim had learned a marketing lesson that he would never forget.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/giannidavico.it\/brainfood\/files\/2016\/04\/MUG.jpg\" rel=\"attachment wp-att-3196\"><img loading=\"lazy\" src=\"https:\/\/giannidavico.it\/brainfood\/files\/2016\/04\/MUG-200x300.jpg\" alt=\"MUG\" width=\"200\" height=\"300\" class=\"alignright size-medium wp-image-3196\" srcset=\"https:\/\/giannidavico.it\/brainfood\/files\/2016\/04\/MUG-200x300.jpg 200w, https:\/\/giannidavico.it\/brainfood\/files\/2016\/04\/MUG.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Sto riflettendo tanto sul concetto di prezzo e sulla sua applicazione pratica, ultimamente.<\/p>\n<p>&#8220;Fare il prezzo&#8221; di un bene o di un servizio \u00e8 arte e scienza allo stesso tempo, richiede tanta pratica, conoscenza del mercato, intuizione, empatia eccetera. Si presta quindi ad errori clamorosi, e non si potr\u00e0 mai veramente dire di padroneggiare l&#8217;argomento.<\/p>\n<p>Quanto a me, ci sono tante, troppe cose che non so e che cerco di imparare. Condivider\u00f2 qui, man mano, alcuni pensieri e spunti. Inizio oggi da una citazione che mi ha colpito. \u00c8 tratta da <a href=\"http:\/\/www.amazon.it\/My-Usual-Game-David-Owen-ebook\/dp\/B0061C1MSU\/ref=sr_1_2?ie=UTF8&#038;qid=1460363330&#038;sr=8-2&#038;tag=giandavi-21\" target=\"_blank\">uno splendido libro<\/a> che parla di tutt&#8217;altro, ma fa al caso.<\/p>\n<p>Solheim [<a href=\"https:\/\/en.wikipedia.org\/wiki\/Karsten_Solheim\" target=\"_blank\">il fondatore di Ping<\/a>] continued to work as a shoemaker for several years. There were two other shoe shops within a block of his. One day, he noticed in the window of one of them a sign advertising new heels for women&#8217;s shoes at fifteen cents a pair, a price that was lower than his. He put an identical sign in his own window. His next customer asked, \u201cWhy did you cut [\u2026] <a class=\"moretag\" href=\"https:\/\/giannidavico.it\/brainfood\/2016\/04\/11\/on-pricing\/\">continua a leggere \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[16,8524],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On pricing - Brainfood<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/giannidavico.it\/brainfood\/2016\/04\/11\/on-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On pricing - Brainfood\" \/>\n<meta property=\"og:description\" content=\"Sto riflettendo tanto sul concetto di prezzo e sulla sua applicazione pratica, ultimamente. &#8220;Fare il prezzo&#8221; di un bene o di un servizio \u00e8 arte e scienza allo stesso tempo, richiede tanta pratica, conoscenza del mercato, intuizione, empatia eccetera. Si presta quindi ad errori clamorosi, e non si potr\u00e0 mai veramente dire di padroneggiare l&#8217;argomento. Quanto a me, ci sono tante, troppe cose che non so e che cerco di imparare. Condivider\u00f2 qui, man mano, alcuni pensieri e spunti. Inizio oggi da una citazione che mi ha colpito. \u00c8 tratta da uno splendido libro che parla di tutt&#8217;altro, ma fa al caso. Solheim [il fondatore di Ping] continued to work as a shoemaker for several years. There were two other shoe shops within a block of his. One day, he noticed in the window of one of them a sign advertising new heels for women&#8217;s shoes at fifteen cents a pair, a price that was lower than his. He put an identical sign in his own window. His next customer asked, \u201cWhy did you cut [\u2026] continua a leggere \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/giannidavico.it\/brainfood\/2016\/04\/11\/on-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Brainfood\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-11T08:37:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-11T08:37:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/giannidavico.it\/brainfood\/files\/2016\/04\/MUG-200x300.jpg\" \/>\n<meta name=\"author\" content=\"giannidavico\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"giannidavico\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/giannidavico.it\/brainfood\/2016\/04\/11\/on-pricing\/\",\"url\":\"https:\/\/giannidavico.it\/brainfood\/2016\/04\/11\/on-pricing\/\",\"name\":\"On pricing - Brainfood\",\"isPartOf\":{\"@id\":\"https:\/\/giannidavico.it\/brainfood\/#website\"},\"datePublished\":\"2016-04-11T08:37:42+00:00\",\"dateModified\":\"2016-04-11T08:37:51+00:00\",\"author\":{\"@id\":\"https:\/\/giannidavico.it\/brainfood\/#\/schema\/person\/ea1fd17d8f2dba325f3712219efa8f77\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/giannidavico.it\/brainfood\/2016\/04\/11\/on-pricing\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/giannidavico.it\/brainfood\/#website\",\"url\":\"https:\/\/giannidavico.it\/brainfood\/\",\"name\":\"Brainfood\",\"description\":\"L&#039;industria della traduzione, secondo me.  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Si presta quindi ad errori clamorosi, e non si potr\u00e0 mai veramente dire di padroneggiare l&#8217;argomento. Quanto a me, ci sono tante, troppe cose che non so e che cerco di imparare. Condivider\u00f2 qui, man mano, alcuni pensieri e spunti. Inizio oggi da una citazione che mi ha colpito. \u00c8 tratta da uno splendido libro che parla di tutt&#8217;altro, ma fa al caso. Solheim [il fondatore di Ping] continued to work as a shoemaker for several years. There were two other shoe shops within a block of his. One day, he noticed in the window of one of them a sign advertising new heels for women&#8217;s shoes at fifteen cents a pair, a price that was lower than his. He put an identical sign in his own window. 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