Dall’editoriale di “Golf Digest”, maggio 2009:
“It’s time for golf to stop apologizing and start defending itself. […]
Private enterprise has been involved in golf sponsorship and entertainment for 100 years, not because the boss plays but because it’s good for business. Bank of America officials told the Sports Business Journal that for every $1 spent on sponsorships, $10 in revenue and $3 in earnings is brought in. […]
When we come out of this cycle, and we will, the allure of our sport based on its values and ethos will still prove good for business. The best stimulus package is a robust golf economy, because nobody out-travels, outspends or out-contributes a golfer.”
Jerry Tarde
Golf Digest Chairman
Golf Digest Editor-in-Chief
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